Privacy & Cookie Policy

Last updated: March 27, 2026

1. Data Controller

The data controller for your personal data is MA-IT (trading as WakeOnMAC), CVR: DK42509922, Blåhøj Stationsvej 10, 7330 Brande, Denmark. For any privacy-related inquiries, contact us at contact@wakeonmac.com.

2. What Data We Collect

We collect the following personal data depending on how you interact with our website:

• Contact & signup forms (via Tally.so): name, email address, and any information you voluntarily provide in form fields.
• Purchases (via Stripe): name, email, billing address, shipping address, and payment information. Payment card details are processed directly by Stripe and are never stored on our servers.
• Website analytics (via Google Analytics 4): anonymized usage data including pages visited, session duration, device type, browser, approximate geographic location (country/region level), and referral source.
• Server logs: IP address, browser user agent, and pages requested. These are retained by our hosting provider for security and diagnostic purposes.

3. How We Use Your Data

We use your personal data for the following purposes:

• To process and fulfill your orders
• To communicate with you about your order, account, or inquiries
• To send product announcements and launch notifications (only if you opted in via a signup or subscribe form)
• To analyze website traffic and improve our website
• To comply with legal obligations

4. Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

• Contract: processing necessary to fulfill your purchase order.
• Consent: when you voluntarily submit a form (signup, subscribe, contact) or accept cookies.
• Legitimate interest: website analytics and security monitoring, where our interest does not override your rights.
• Legal obligation: retaining transaction records as required by Danish tax and accounting law.

5. Third-Party Services

We share data with the following third-party service providers, solely for the purposes described above:

• Stripe (payment processing) — Privacy Policy
• Tally.so (forms) — Privacy Policy
• Google Analytics 4 (website analytics) — Privacy Policy

We do not sell, rent, or trade your personal data to any third party.

6. Cookies

Our website uses cookies and similar technologies:

• Essential cookies: required for basic website functionality (e.g., session handling). These do not require consent.
• Analytics cookies: placed by Google Analytics 4 to collect anonymized usage data. These are only set with your consent.
• Third-party cookies: Stripe and Tally.so may set cookies as part of their services. Refer to their privacy policies for details.

You can manage or withdraw cookie consent at any time through your browser settings. Disabling cookies may affect website functionality.

7. Data Retention

• Order and transaction data: retained for 5 years as required by Danish bookkeeping law (bogføringsloven).
• Signup and contact form data: retained until you unsubscribe or request deletion.
• Analytics data: retained according to Google Analytics 4 default settings (14 months).
• Server logs: retained by our hosting provider for up to 90 days.

8. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

• Access: request a copy of the personal data we hold about you.
• Rectification: request correction of inaccurate or incomplete data.
• Erasure: request deletion of your data ("right to be forgotten"), subject to legal retention requirements.
• Restriction: request that we limit processing of your data in certain circumstances.
• Portability: request your data in a structured, machine-readable format.
• Objection: object to processing based on legitimate interest.
• Withdraw consent: withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact us at contact@wakeonmac.com. We will respond within 30 days.

9. Data Security

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Payment data is handled entirely by Stripe and is never stored on our systems.

10. International Transfers

Some of our third-party service providers (Stripe, Google) may process data outside the EU/EEA. These providers use EU-approved transfer mechanisms, including Standard Contractual Clauses (SCCs), to ensure adequate data protection.

11. Children's Privacy

Our website and products are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will delete it promptly.

12. Complaints

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) at datatilsynet.dk.

13. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. Changes take effect upon publication on this page. We encourage you to review this page periodically.